編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | BOS018 | Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 | Kim, W. Chan;Mauborgne, Renee;Hunter, Jason;Marks, Brian;Mortensen, Wayne | General management | Strategic Management( NA ) |
2 | 3214 | Stone Finch, Inc.: Young Division, Old Division | Hamermesh, Richard G.;Collins, Elizabeth | Other | Strategic Management( NA ) |
3 | 399007 | Jollibee Foods Corp. (A): International Expansion | | Other | Strategic Management( NA ) |
4 | 502010 | Sony AIBO | | Other | Strategic Management( NA ) |
5 | 700115 | Dogfight over Europe: Ryanair (A) | | Other | Strategic Management( NA ) |
6 | 703497 | Zara: Fast Fashion | | Other | Strategic Management( NA ) |
7 | W21038 | Eastman Kodak Company: Reviving Through Diversification | Agnihotri, Arpita;Bhattacharya, Saurabh | Other | Strategic Management( NA ) |